5 Reasons to Market Yourself with an Infographic

5 Reasons to Market Yourself with an Infographic Infographics graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. And to de-Wikipedia the definition, infographics are basically a bunch of data/information compiled into a visual(s). Before working at Recruiter.com, I had never heard of an infographic. Yet, I quickly learned that theyre everywhereand for good reason.Take this infographic by internet entrepreneur Neil Patel, for example. The infographic, So You Want me to Speak at Your Event? is about Patel, his background and credentials. Instead of simply saying, Contact for speaking requests, Patel gives visitors a visual down low on just who he is and why hed be suitable for a speaking engagement.He starts off with his background, explaining where he currently lives and some of his work experiences. Offering location inform ation up front is very helpful for visitors because it immediately lets them know where he would have to travel from if requested to speak. The work experiences also offer a little background information on his skills.Patel then moves on to why he decided to enter his current profession of an entrepreneur. He doesnt just list his achievements, like most of us do on resumes. Patel also lists some failures, like trying to copy Monster.com in 2002 and losing millions of dollars in a bad investment deal in 2006. What does that tell someone thinking of using him as a speaker? He is honest, transparent and has learned life lessons applicable to his current role.The remainder of the infographic explains Patels current role, the companies hes worked with, how he speaks at more than 25 conferences a year, and lists some of his reviews. At the end, he includes an interactive contact form.What an interesting and innovative way to market yourself and build your personal brand. And the use of in fographics doesnt just stop there. Because they can be so dynamic, you can create an infographic to market yourself in almost any arena, especially while on the job hunt.Below are just five of the many reasons you may want to try creating an infographic in your job search endeavors1. QuickIn our microwave society weve fallen under a rechnerwolke of instant gratification. Most people want information fast and they want it now. Recruiters and hiring managers can be the same when it comes to parsing resumes.Creating an infographic to give employers offers condensed information thats quick and to the point. Like an elevator speech, an infographic detailing you as a candidate is a quick and easy way to display your work experience and skills alongside the longer and more detailed resume and titel letter.2. Attention GrabberInfographics are visually appealing. Like video, people are more compelled to look at something when visuals are attached. Infographics are colorful and have images an d cool font styles. Lets face it theyre more attractive than the black-and-white resume.3. CreativeUsing an infographic helps show off your creativity and ability to think outside the box. This is especially true if you designed the infographic. Yet, even if you didnt, having the idea to add an infographic to your application shows potential employers you know how to stand out from the crowd. This way of promoting your brand could most certainly help you land a job as employers recognize valuable traits within you.4. EnhancerThese visuals help enhance and support your resume and/or application. Similar to how a cover letter supports a resume, infographics can supplement your entire application package.5. RevealingInfographics can also help to display your personality better than a traditional resume. Employers will see that youre creative, innovative and that youre determined by going the extra mile. Sometimes its hard to adequately assess an individual solely based off of his/her r esume. By using an infographic, you can include things about your personality not listed on your resume. This can really help give employers an image of who you are.